Amend is a cosmetics company by men, for men. We think that it should be okay for men to cover up the blemishes on their face with the use of makeup – just as women do. The field of cosmetics has changed drastically in recent years with the development of new technologies, and we want to share those new discoveries with the other half of the population.
Due to the genetic makeup of a male’s skin, men are more likely than women to suffer from the likes of acne, redness, scarring, etc., yet men are much less likely to do anything about it. It is intimidating for a man to walk into the cosmetics department of Nordstrom and get the help that he needs. This is the market that we will serve, men who want to do right by their skin but simply don’t know how.