Press Release: 12/12/2016

by Benjamin Milgrom December 12, 2016

Introducing The First Male Cosmetics Company by Guys, for Guys: Amends LLC

Cleveland, Ohio – December 12th, 2016    -    Amends LLC introduces the first product to help men conceal unwanted facial imperfections.  Designed with the male’s face and skin type in mind, our Damage Controller TM will make your face look great again.

Amends is a cosmetics company by men, for men.  We think that it should be okay for men to cover up the blemishes on their face with the use of makeup – just as women do.  The field of cosmetics has changed drastically in recent years with the development of new technologies, and we want to share those new discoveries with the other half of the population.

Due to the genetic makeup of a male’s skin, men are more likely than women to suffer from the likes of acne, redness, scarring, etc., yet men are much less likely to do anything about it.  It is intimidating for a man to walk into the cosmetics department of Nordstrom and get the help that he needs.  This is the market that Amends will serve, men who want to do right by their skin but simply don’t know how.


Amends will be launching a Kickstarter campaign on 12/12 with a bold marketing strategy that will help eliminate the stigma that men have attached to wearing make-up products.

Benjamin Milgrom
Benjamin Milgrom